ISBN0073260738

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Strategic Management with Premium Content Card and Business Week Subscription, 10th Edition

Strategic Management with Premium Content Card and Business Week Subscription, 10th Edition 4.00 of 5 stars

  • Author(s)  John Pearce,  Richard Robinson,  
  • Binding  Hardcover
  • Edition  10
  • ISBN  0073260738
  • ISBN-13  9780073260730
  • Publisher  McGraw-Hill/Irwin
  • Release Date  12/30/2005
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Well-conceived strategic planning presentation
9/17/19994.00 of 5 stars
Strategic planning as a process is nicely presented in this well written textbook. As an instructor of strategic planning at the master's level, I find the students like the book and cases and are able to create competent strategic plans using the process described. Very good resource book; one I have kept on my reference shelf.